Mike's contacts stretch to all edges of the pharmaceutical world.   Employees at agencies around the country and abroad have worked for him or with him, or they wish they had.  Clients at companies around the globe have seen their brands benefit from his creativity, grow under his guidance, or launch successfully on the wings of his strategic branding sensibilities.  Pharma executives seek him out to ask for his advice and guidance before they commit big money on their brands’ marketing plans.
Mike more than deserves that kind of respect, he’s earned it.  As North American Regional Director, and Chief Creative Officer, WorldWide, for Torre Lazur McCann Healthcare, Mike has steered one of the biggest “brands” ever to exist in the pharmaceutical agency world.  It is a brand he created, guided, expanded, and built into a worldwide force with units in across the Americas, Europe, and Asia.
Mike joined Salthouse Torre Ferrante in 1983 as a Senior Art Director, and his impact was felt immediately.  He quickly rose through the ranks of the creative department, reaching the title of Creative Director/Art by 1985.
The agency then morphed into Torre Renta Lazur, where Mike built the creative department from scratch into a consistent, productive, award-winning group.  Mike’s keen eye for talent, coupled with his ability to coax the best work out of his team, made it a foregone conclusion that they would win dozens of creative awards in the years ahead.
While excellence as a Creative Director is important in the business of advertising, it is even more important to build business, for clients and for the agency.  Mike did just that, displaying business acumen, a knack for understanding clients’ needs, and the sensibilities and decisiveness to drive incremental successes on both sides of the business.
Mike and his partners sold their agency to IPG in 1996, and during the next 10 years Mike took responsibility for expanding the agency’s operations into other regions of the US, and into Canada, Europe, and Asia.
Mike left all that behind to take his relationships, his acumen, and his accessible demeanor to his newest venture.  Mike’s wish is to inject his passion for greatness – greatness in creativity, strategic thinking, and business building – to a small, energetic start-up in which he can have fun making everything and everyone around him grow.

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